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February 12, 2026

Disc Centers of America: Case Study

Scaling a National Healthcare Franchise: 50 to 250+ Locations Through Purposeful Media

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The Impact: 7 Years of Exponential Growth

Let the numbers speak for themselves

From 50 to 250+ Franchises nationwide.

400% (4x) Increase in total revenue.

75% Sustained yearly revenue growth since the partnership began.

7 Years of ongoing retained partnership, proving the long-term ROI of high-quality healthcare media.

The Client & The Challenge

Dm Productions was challenged to fulfil an entire video and photo marketing suite for Disc Centers of America, servicing both their B2B client side and B2C patient acquisition side efforts.

B2B Video & Photo Marketing: Create video and photo content that can attract and close potential chiropractic clinics looking to franchise with Disc Centers of America. Content will be spread across digital media and advertising, as well as physical advertising, such as mailers, flyers, and billboards.

B2C Video & Photo Marketing: Create video and photo content that will attract potential patients with the desired modalities. Target markets included photo & video website content, TV commercials, social media ads, Google ads, physical flyers, and mailers. 

Day Two

Core Skills Workshop

We implement interactive modules that demonstrate essential techniques, optimize retention, and embed practical competences through guided practice.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Core Skills Workshop

Industry leaders present emerging trends, facilitating critical discourse on future challenges and collaborative opportunities.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

  • "“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”"

    -- Valued Client

  • "“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”"

    -- Valued Client

  • "“Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”"

    -- Procurement Lead

Our methodology unites scientific instructional design with operational precision, delivering measurable return on participation.

  • Pre-event diagnostics determine baseline competencies, aligning content with identified gaps.

  • Module sequencing flexes to varying time horizons and sector requirements.

  • Internal audits examine pedagogical coherence and logistical efficiency.

  • Single-sign-on access streamlines user experience across devices.

  • Multimodal content accommodates visual, auditory, and kinesthetic preferences.

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