THE VBC

What it is, Why you need one and why it works

The Video Business Card or VBC, for short, is an in-depth look into your business and what you do. However, this is not an ‘About Me’ video. This takes a much more hands on, deep dive approach with sales psychology being the basis of the video. In the Video Business Card we explore your story as a company, what keeps your customers up at night, what you have to offer, and how people can do business with you in the future. This is the first step of your sales process and can answer a lot of questions and ultimately save you a lot of time. From A-Z in 2 minutes or less.

The Goals

Who: First things first, let's establish who you are. Arguably one of the most important steps of the process. This is your potential customer’s first impression of you and your business.

What:  What exactly is it that you do? This is where you get to your point and your offer. What service or product are you providing?

Why: Why do you do what you do? In other words your ‘Mission Statement’. This allows your customer as well as potential customers to understand how you are on their side, ultimately building some trust and interest.

How: How can you help better help your customer? Can you save them time, money, or stress?

Why: Why should they choose you? What makes you different from your competition? How is your product or service better? This is where you wrap it all up and create your conclusion.

CTA: What do they do next? How can they proceed with the buying process and or get in contact? Should they “click here”, “message us”, “call”, or “buy now”?